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SEO Jargon File is an opinionated SEO Glossary

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long tail

an SEO strategy for targeting low-frequency keywords

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map pack

a cluster of three local businesses delivered with a map on Google SERP

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marketing funnel

content designed to capture interest in a topic and guide prospects to products or services

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meta SEO

Content which is about SEO.

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nichejacking

predatory SEO business model whereby websites in niche markets (where competition for keywords is low) are surrounded by highly promoted garbage sites to siphon off advertising click revenue

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pervasive advertising

an advertising network coordinated across multiple media types, locations, devices and contexts, aware of individual purchasing habits and personality profile

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relevance

extent to which the content of a website page is related to a search index query

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wisdom of crowds

the (optimistic) notion that people make better decisions in groups

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