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SEO Jargon File is an opinionated SEO Glossary

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an open-source, component based, asynchronous framework for building websites, sponsored by Google

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a book about pervasive ("omnipresent"), targeted advertising, marketing, technology, and society by Mark Bartholomew

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Domain Rating (DR)

a metric and method for calculating the relative value of backlinks to a website (a domain) developed by Ahrefs

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A standard convention created by Facebook for using meta tags to specify summary content and a hero image for sharing a link to a web page on social media.

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The original Google algorithm. (Obsolete nomenclature).

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Search Engine Optimization

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SEO Ave Maria

A gamble to save the company at the last minute by purchasing back-links from shady underground bot farmers.

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Search Engine Results Page

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The Algorithm

The only algorithm which matters to an SEO campaign: the Google Algorithm.

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The Index

The only index which matters: the Google index.

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a shady business model using a variety of nefarious techniques to force your business to participate in their website directory or "platform"

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a step-by-step process, like a recipe, for performing a task (such as creating an index of relevant web pages)

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