SEO Jargon File is an opinionated SEO Glossary

an open-source, component based, asynchronous framework for building websites, sponsored by Google

a book about pervasive ("omnipresent"), targeted advertising, marketing, technology, and society by Mark Bartholomew

a metric and method for calculating the relative value of backlinks to a website (a domain) developed by Ahrefs

A standard convention created by Facebook for using meta tags to specify summary content and a hero image for sharing a link to a web page on social media.

The original Google algorithm. (Obsolete nomenclature).

Search Engine Optimization

A gamble to save the company at the last minute by purchasing back-links from shady underground bot farmers.

Search Engine Results Page

The only algorithm which matters to an SEO campaign: the Google Algorithm.

The only index which matters: the Google index.

a shady business model using a variety of nefarious techniques to force your business to participate in their website directory or "platform"

a step-by-step process, like a recipe, for performing a task (such as creating an index of relevant web pages)