SEO Jargon File is an opinionated SEO Glossary

a link from any other website, page, or directory, to your website

a reference to your business which occurs on another web page, typically including the name, address, and phone number

human-readable information on a website page

an epigram which emphasizes the importance of frequent content delivery to feed the hungry algorithm

a computer program which produces variations on any arbitrary content as input

content which remains relevant over long periods of time, not tied to current events, transcending fads

a DNS domain name containing and exactly matching a search query

an image representing a web page, intended to accompany a link when the link is shared

emergent social phenomenon from the many-to-many, always-connected Internet

a directory of content

using many, often synonymous and redundant, keywords in a single HTML element, typically a headine

a method whereby the author of a web page can receive notification when another author links to their website