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a reference to your business which occurs on another web page, typically including the name, address, and phone number
A mention of your business by name, especially if your address and phone (NAP) are included in the mention.
The Algorithm notices such mentions and values them highly — even if the mention doesn't include a link to your website.
This partly explains why there are uncounted (though perhaps countable) web sites which are little more than an excuse to publish a list of businesses that was scraped from the internet by a web crawler.
If you want a glimpse into this dismal corner of the Internet, Google up a few small businesses in your neighborhood and look at the second page of results, which are mostly Yelpholes.
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