SEO

Search Engine Optimization

SEO

*SEO:* the name for the collection of activities which, together, help search engines like Google map the queries people make to the content of a relevant web site.

(A website needs SEO like a flower needs the rain, like a plankton needs a whale, like the sailing ship needs a barrel of limes to prevent scurvey. OK, maybe the plankton could manage to get along, without the whale.)