SEO Jargon File is an opinionated SEO Glossary
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AMP
an open-source, component based, asynchronous framework for building websites, sponsored by Google
Adcreep
a book about pervasive ("omnipresent"), targeted advertising, marketing, technology, and society by Mark Bartholomew
Domain Rating (DR)
a metric and method for calculating the relative value of backlinks to a website (a domain) developed by Ahrefs
OpenGraph
A standard convention created by Facebook for using meta tags to specify summary content and a hero image for sharing a link to a web page on social media.
SEO Ave Maria
A gamble to save the company at the last minute by purchasing back-links from shady underground bot farmers.
The Algorithm
The only algorithm which matters to an SEO campaign: the Google Algorithm.
Yelphole
a shady business model using a variety of nefarious techniques to force your business to participate in their website directory or "platform"
algorithm
a step-by-step process, like a recipe, for performing a task (such as creating an index of relevant web pages)